Product Manager - Skatteguiden

Payne Talent are recruiting on behalf of our client Skatteguiden.

Tech-first. Ego-free. User-obsessed. We’re Skatteguiden – the independent advisor for 1 million Danes (and counting), starting with tax and now taking on the broader world of personal finance.

We’re not tied to strategic partners, investor KPIs or slow-moving hierarchies. We're profitable, well-funded, and accountable only to our users. That gives us a rare superpower: clarity.

We’re a tech company at heart. That means tight teams, direct execution, and continuous delivery. We build fast, break well, and learn obsessively. We ship meaningful products, not fluff – and we win together.

About this Opportunity

Our product team comprises our CPO, one other Product Manager and three UX designers.

As Product Manager, you will be part of a cross-functional squad (Product, Backend, Frontend, UX) — a small, focused team made up of people with different skill sets working towards a shared goal. In this setup, you'll lead the product side in close collaboration with a tech lead.

Your squad is responsible for all aspects of our subscription-based deliveries. One is our ‘Tidlig Årsopgørelse’ (Early Tax) Product. Over 700,000 unique Danes use it annually, and it is expected to reach 1 million next year. You will also work on our ‘Forskud’ product, helping Danes stay on top of taxes all year round. This monitors their tax economy and makes adjustments to ensure they pay the right amount so that they won't get any unpleasant surprises later.

This is a highly product-driven squad where your ability to read and interpret data, automate processes, and present actionable insights to users will be crucial.

About the Role

• Own and drive the product roadmap for the subscription-based product suite, setting clear priorities aligned with company objectives.

• Analyse customer needs and raw data to identify opportunities for product improvements and new feature development that deliver real value.

• Collaborate closely with the product team, including UI/UX designers and engineers, to translate insights into actionable tasks and product releases.

• Lead the squad responsible for key premium products such as the tax tracking and preliminary tax statement tools, ensuring continuous enhancement and user satisfaction.

• Monitor and optimise algorithms and data usage to improve product accuracy and automate processes that simplify complex tax-related information for users.

• Maintain a long-term product vision, anticipating market trends and evolving customer needs to guide strategic growth and innovation.

• Adapt quickly to changing information and priorities, managing multiple projects simultaneously while keeping the team aligned and focused.

• Act as a proactive, self-driven leader who independently manages their agenda while collaborating with leadership to refine and execute the product strategy.

• Engage with internal stakeholders and customers to gather feedback, validate assumptions, and ensure the product meets user expectations throughout the customer journey.

• Take part in locating and leading initiatives aimed at reducing churn and improving customer retention.

Your Experience

• You will typically have 3+ years in a Product Manager role or similar, preferably within a scale-up or late-stage startup environment.

• Proficiency in Danish is required, as all products and data are built in Danish.

• You should be currently based in the Copenhagen area, Denmark

• Proven ability to translate complex data and raw inputs into actionable product strategies and user-centric solutions

• Experience working in fast-paced, dynamic environments requiring frequent reprioritisation and agile decision-making

• Experience leading projects from strategic vision through hands-on implementation

• Ability to quickly create structure and set direction in changing environments, prioritising based on impact and mission

• Experience in defining and communicating a clear product vision and designing strong, end-to-end user journeys

• Affinity for numbers, logic, and technical understanding, with the ability to translate raw data into concrete initiatives and measurable outcomes

What's in it for you?

• Take full ownership of a critical product suite that drives the majority of our subscription revenue, giving you real influence over the company’s future growth

• Enjoy the autonomy to set your own agenda and lead your squad with minimal oversight, supported by a collaborative and experienced leadership team

• Work in a dynamic, fast-paced environment where adaptability and quick decision-making are valued and encouraged

• Be part of a small, close-knit product team that values honesty, open communication, and continuous learning

• Contribute to meaningful products that simplify complex financial and tax matters for hundreds of thousands of users, making a tangible impact on their daily lives

• Benefit from a supportive culture that balances responsibility with stability—live out your entrepreneurial ambitions without sacrificing a steady salary and life balance

• Collaborate closely with cross-functional teams, including UI/UX experts and data specialists, fostering a holistic approach to product development and customer experience

• Opportunity for professional growth and development in a scale-up environment that embraces innovation and values your proactive mindset

Our Lean Recruitment Process

1. 30-minute screening call with our recruiter, Christian Payne

2. 1 hour in-person meeting with the hiring manager, Martin (CPO)

3. Final 1-hour meeting with Martin with a short case presentation. Also, meet Nikolai (CEO)

4. Optional opportunity to meet with Rikke, our Head of UI and UX.